Our Vision and Mission

On the one hand, our vision is the future. It is our destination. Everything we do is about reaching our destination. Our mission, on the other hand, is how we plan to get there…
Manuata Martin — President & CEO

Our Vision

  • To create innovative specialty vanilla products in collaboration with vanilla connoisseurs around the world;
  • To use only the highest quality vanilla beans and avoid any artificial ingredients;
  • To offer products of unsurpassed quality and enduring value;
  • To support sustainability needs necessary to maintain the balance of the ecosystem, the needs of farmers, and the growth of the supply chain.
  • To establish and maintain lasting relationships with those farmers.

Our Mission

  • To satisfy vanilla connoisseurs with the quality of our specialty vanilla products to encourage them to collaborate with us;
  • To source only suppliers of the highest quality vanilla beans around the world;
  • To implement the highest quality control standards and provide value by demonstrating that a little goes a long way; and
  • To identify the sustainability needs necessary to maintain the balance of the ecosystem, the needs of the farmers, and the growth of the supply chain.
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